Browsing: Business & Economics

Artificial Intelligence and Machine Learning in Healthcare discusses the potential of groundbreaking technologies on the delivery of care. A lot have been said about how artificial intelligence and machine learning can improve healthcare, however there are still many doubts and concerns among health professionals, all of which are addressed in this book. Sections cover History…

A Wall Street Journal bestseller A Publisher’s Weekly bestseller A fascinating look at the trailblazing companies using artificial intelligence to create new competitive advantage, from the author of the business classic, Competing on Analytics, and the head of Deloitte’s US AI practice. Though most organizations are placing modest bets on artificial intelligence, there is a…

Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing. This book also explores the dark side of AI in marketing management and…

This book sets the reader on the path to establishing a data analytics strategy which includes artificial intelligence with a common language and capabilities with usages. A capability maturity framework with enterprise infrastructure is included as also an assessment tool for measuring and managing it to higher levels of maturity.

Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).

Artificial intelligence (AI) and big data have their thumbprints all over the modern asset management firm. Like detectives investigating a crime, the practitioner contributors to this book put the latest data science techniques under the microscope. And like any good detective story, much of what is unveiled is at the same time surprising and hiding

This carefully researched book covers exciting trends in the dynamic technologies and business sectors comprising artificial intelligence (AI) and machine learning. Many industries have put AI to work and continue to invest very heavily in advanced development. Today, AI has synergies with many highly advanced technologies such as virtual reality, factory automation, robotics, self-driving cars